The new identity for the Charlie Rose television show reflects the iconic and simple stage that Charlie Rose has used since the show started in 1991. Guests sit at a wood, circle table across from Charlie, all set against a stark black background. For the new identity, we digitized a 1954 typeface Schmalfette, which subtly references the typography of print journalism, especially as the show strengthens its digital presence. The logo functions as part of a larger toolkit, which includes various squares and circles that abstractly reference the two shapes on the stage, as well as quotation marks that can emphasize the in-depth interviewing and conversation.
Art Direction: Michael Bierut
Schmalfette Typeface: Jeremy Mickel
Site Design and Development: Area 17
Photographs of Charlie Rose: Brad Trent