Charlie Rose
The new identity for the Charlie Rose television show reflects the iconic and simple stage that Charlie Rose has used since the show started in 1991. Guests sit at a wood, circle table across from Charlie, all set against a stark black background. For the new identity, we digitized a 1954 typeface Schmalfette, which subtly references the typography of print journalism, especially as the show strengthens its digital presence. The logo functions as part of a larger toolkit, which includes various squares and circles that abstractly reference the two shapes on the stage, as well as quotation marks that can emphasize the in-depth interviewing and conversation.
Art Direction: Michael Bierut
Schmalfette Typeface: Jeremy Mickel
Site Design and Development: Area 17 Photographs of Charlie Rose: Brad Trent