

I Am Love is a rich and realized film that manages to successfully convey a contemporary melodrama (in an age when most melodramas are easy victims to parody). Director Luca Guadagnino clearly evokes the tradition of Antonioni, Visconti (particularly The Leopard) and Hitchcock with an awareness of how cinematography, sound, and color can shape the emotional tensity of a scene. It is the first film I’ve seen for some time (since The White Ribbon or Exploding Girl) where I felt the camera was active.
The film features a sophisticated title sequence designed by Marco Cendron. Though the design is subdued and traditional in comparison with the more interactive title sequences common in contemporary films, the titles use a typographic sensibility that is gorgeously Italian. Combining a Milanese script with an Italian deco sans serif, both typical of Italian signage of the 40s era, the result “echoes both the handwritten titles of the Italian neo-Realist films of the late 1940s.”
The rolling script was hand-drawn by Italian calligrapher Luca Barcellona. Based in Milan (where the film takes place), Barcellona has an stunning portfolio, featuring a wide breadth of hand-drawn type, from a Fraktur blackletter to a Milanese script. (Be sure to watch this video if you’d like to see how he draws letterforms.) Alongside the script type, is a deco sans serif, which seems to be a redrawn version of Neutra.
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