Jessica Svendsen

Mode of Transportation

Bicycling, Book Design

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Screen shot 2010 10 19 at 7.08.57 PM Mode of Transportation

A Mohawk paper promotion, printed in 13-colors, that is also about the art of bicycling? Too good to be true.

Mode of Transformation showcases the evolution of the bicycle as the perfect metaphor for the story of Superfine. Like the bicycle, Superfine is custom-crafted, constantly pushed to the limit, and made to last. Both are objects of endless fascination. Both have sustainable qualities that, more and more, are being brought to the surface. And undeniably, both have a passionate following within their domain.

You can see more images of Mode of Transportation over on For Print Only.

Screen shot 2010 10 19 at 7.09.18 PM Mode of Transportation

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Observed

Bicycling, Graphic Design, Observed

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Thirty Conversations on Design: Brief videos of interviews with leading designers, asking questions like “What problem should design solve next?” This year’s interviews include Jessica Hische, Khoi Vinh, and Tina Eisenberg. The 2009 archive also includes interviews with Ed Fella, Debbie Millman, Ellen Lupton, Erik Spiekermann, Massimo Vignelli, and Paula Scher.

Cycle Chic: a blog documenting bicycling fashion in Copenhagen.

Amazing website design for the portfolio of Kelli Anderson, featuring a homage to google maps on the landing page.

Poster series representing both a dinner and a concert.

Observed

Bicycling, Observed

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It’s decided. After watching this brilliant video of rush-hour bicycle traffic in the Netherlands, I need to move to Amsterdam or Copenhagen when I graduate.

Hilarious post (on Burning Settlers Cabin by Sean Adams of Adams Morioka) on glasses. With a frames fetish, I  appreciate statements like: “I don’t understand why more women don’t buy glasses like Barbara Bel Geddes’ glasses in Vertigo. On the subject of Vertigo, what the hell was wrong with Jimmy Stewart? He has a choice between sensible and perky Barbara Bel Geddes, or insane with odd eyebrows Kim Novak.” Read the full post here.

Adeline

Bicycling

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Screen shot 2010 04 16 at 3.13 Adeline

Screen shot 2010 04 16 at 3.14 1 Adeline

Screen shot 2010 04 16 at 3.15 1 Adeline

Adeline is a Brooklyn-based bicycle shop that distributes classic, if expensive, bicycles. A graphic designer turned bicyclist enthusiast, owner Julie Hirschfeld found that the “design of these classic bikes that attracted her, combined with the comfortable upright ride that led her on a search for her perfect bicycle. After resigning herself to the fact that most of the city’s bike stores cater to either serious performance bikers or the enthusiast fixed-gear scene, she realized there was an opportunity for a new type of bike store that focuses on comfortable, relaxed riding for pleasure with an emphasis on the beautiful European city bikes that women ride in Copenhagen and other bike-centric cities.”

See all of the models and accessories on the Adeline website.

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Tweed Run

Bicycling

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Screen shot 2010 01 16 at 4.04.36 PM Tweed Run

Screen shot 2010 01 16 at 4.05.09 PM Tweed Run

Screen shot 2010 01 16 at 4.05.47 PM Tweed Run

Screen shot 2011 07 10 at 12.12.22 PM Tweed Run

The Tweed Run is an annual bike ride (est. January 2009) through the streets of London. But unlike groups like Critical Mass, these cyclists ride about the capital in style. Donning all types and shapes of tweed, along with caps, knickerbockers, and a wide variety of facial hair types, these cyclists recreate the style and experience of London at the turn of the century.

Even though I extremely dislike London, one day, I would love to join this distinctively dapper ride.

Observed

Bicycling, Observed

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Adorable Wild Things.

How I wished I lived in a bicycle-friendly city. In Copenhagen, they recently installed hand and foot rails before intersections so that bicyclists would have something to rest on while they waited at the red light. This article is an excellent photo essay on the new metal railings, with even photographs of what people used to hold onto before.

I want to ride my bicycle

Bicycling

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Bike I want to ride my bicycle

Bike2 I want to ride my bicycle

Vanilla Bicycles, a bicycle shop in Portland, Oregon, make gorgeous commuter bicycles. The handlebars and wood-slated baskets are unmatched. Bicycles like this make me want to move someplace warm, where I can ride my bike at any hour, even in January.

Keep Calm and Ride On

Bicycling, Graphic Design

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Screen shot 2010 01 11 at 11.39.05 AM1 Keep Calm and Ride On

Despite my bicyclist bias, this is the best variation on “Keep Calm and Carry On” that I’ve seen.

Linus Bike

Bicycling

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Picture 9 Linus Bike

If I ever need to purchase a new bicycle (and I would never unnecessarily replace Eleanor), a Linus Bike is under consideration. See more models here.

Bicycling

Bicycling

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sketch 0281 Bicycling

Occasionally, I revisit my print sketchbook and I recently found this essay. Composed before my senior year of high school, this essay describes why I decided to ride my bike. In high school, I was known as “the girl who rides her bike,” but it was probably that fact, and this particular essay, that got me to New Haven. (The above photograph is a small print of FarMor and FarFar riding their bicycles in Denmark.)

With the passenger singing the theme song of The Wizard of Oz as background music, the car driver yelled out the window, “Where’s Toto?” Before I could respond, the car zoomed past, leaving me wobbling on my bicycle on the last inch of asphalt road. After overcoming my initial shock, I recognized how perfectly I fit into the movie. Even without my wicker basket full of groceries, my lone bicycle in a society of cars rides along a path of its own.

I have not always been a bike rider. For my first two years at high school, I had never thought of cycling or even walking to school. Only members of the band descended to that level.  Though my school is only one mile away, I always had members of my family drive me to and from school. I would watch out my window and pity the few pedestrian students strolling along. I had been sucked into one American misconception: to be cool is to sit in a car.

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